The Tipping Point: How Little Things Can Make a Big Difference
by Malcolm Gladwell
Nice light “Junk” reading, full of fun and interesting anecdotes if nothing else. Gladwell has a tendency to jump to conclusions prematurely, and his logic is not always strictly correct. But the book is worth reading, if only for the fun case studies.
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Adam O'Hern is an industrial design consultant specializing in visual brand languages, and has designed products ranging from laptops to power tools, classroom toys to bathroom fixtures, and robots to lint rollers. He has published with 3DWorld Magazine, CGTuts+, and Luxology, and works with Josh Mings of SolidSmack.com on EngineerVsDesigner.com. |
