I’ve often wondered why the Value Added Reseller (VAR) model has persisted for as long as it has in the CAD business. It seems that others are wondering the same, and the issue has begun to come to a head. Thoughts?
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Adam O'Hern is an industrial design consultant specializing in visual brand languages, and has designed products ranging from laptops to power tools, classroom toys to bathroom fixtures, and robots to lint rollers. He has published with 3DWorld Magazine, CGTuts+, and Luxology, and works with Josh Mings of SolidSmack.com on EngineerVsDesigner.com. |






