Business Week has long been a strong advocate for elevating design thinking within organizations, and I’ve collected up a few recent examples here. I constantly preach to my clients and students that design is more than mere styling, and that it is instead a part of a holistic process that incorporates the expertise of many disciplines into a cohesive statement. These Business Week articles are prime examples of this kind of thinking. Enjoy!
Why Design Matters
The Role of Design in Business
The Value of Design
The Value of Design to Startups
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Adam O'Hern is an industrial design consultant specializing in visual brand languages, and has designed products ranging from laptops to power tools, classroom toys to bathroom fixtures, and robots to lint rollers. He has published with 3DWorld Magazine, CGTuts+, and Luxology, and works with Josh Mings of SolidSmack.com on EngineerVsDesigner.com. |






